Addressing thousands of people around the world is really big business. The average person will spend 7 seconds looking at an email before they determine if they want the item, that is why it is important to have quick engagement with a clear call to action.
ProForm Christmas Email
New Year's Day Sale Email
Presidents' Day Sale Email
Product Graphic Design and Web
Making sure that products receive attention to not only customers, but also retailers plays a huge role in everyday life. These graphics were meant to communicate through Social Media or supporting graphics on web pages.
This is the amount of time during the week that we should be active. We ran a campaign during February which is national heart heart awareness month. It might also have to doing something with love or whatever, but nope. Heart health.
The experience with iFit Coach is great, and numerous, this shows how the experience is shown and delivered to the console.
Web Video & Animation
Working with video and animation has been awesome. All of these works were created in After Effects for use as either outro animations or for social media posts.
The vertical video swipe up ads have been highly successful for earning money with high return on investments. Plus they’re just plain awesome!
All works and images property or licensed to ICON Health & Fitness.
ProForm Logo Outro
Weslo Outro Video
Valentine Swipe Up Ad
3-Day Sale Swipe Up
Workout Kickoff Swipe Up
Print & Package Graphic Design
While the large majority of my job at ICON Health & Fitness revolves around web work, I do have opportunities to work on print projects that range from contributing on catalogs, brochures, etc. up to signage and POP to box art and other displays.
JC Penney Window Cling
This was created for the retailer JC Penney for their fitness section and was meant to be a window cling as you entered the store.
Product In-Store Signage
This piece was one of several to show with the product to better show off the specs and features of what the product represents.
Other Projects - Fun Stuff
We all need outlets, sometimes it is games, other times it is drawing “me time” these pieces were created or sketched to just let the creative juices flow.
I sketched all of these out on a Surface Pro using Autodesk’s Sketchbook Pro and then finished them up in Illustrator, which they were then turned into stickers! Yay stickers!
Digital Painting - Arctic Scene
My son was obsessed with penguins, killer whales, and the Arctic, so I drew this for him for his birthday. He was pretty excited about it.
Done on an iPad Pro with the app Procreate
Initially a hand lettered “pumpkin” it turned into a full out jack-o-lantern, minus the eyes, but hey, that’s what the pumpkin is there to tell you what it is.
After I create a bunch of custom brushes for Photoshop, I wanted to test them out and ended up with this.
If I saw a shirtless man with a knife with explosion lines, I’d want to stay like, really, really, far away.
Created in Illustrator and Photoshop.
This was based off a photo I took years ago that I thought would look good as a digital painting. I created this using an iPad Pro and various Adobe mobile applications.