Design is a part of our lives whether we know it or not, we make decisions on how we show ourselves—we problem solve, try to make ourselves look better. I build the visual look and feel of design. I help you look good.
UI/UX built in Figma and Sketch, social media motion graphics in After Effects, along with HTML5 motion ads.
Addressing thousands of people around the world is really big business. The average person will spend 7 seconds looking at an email before they determine if they want the item, that is why it is important to have quick engagement with a clear call to action.
Got something to say to the world? Just putting out a simple message on Facebook doesn’t cut it anymore.
That’s why I make sure that your product and message receive attention so you can run your ads while making them pretty too!
This is the amount of time during the week that we should be active. We ran a campaign during February which is national heart heart awareness month. It might also have to doing something with love or whatever, but nope. Heart health.
This was a printed piece for customers to download and install an app to their phone.
At ProForm, we would often send out loads of ads, so I needed to create an ad set from scratch that would become a template. I utilized Figma’s tools to scale our ads to quickly send out hundreds of ads to meet our goals.
The experience with iFit Coach is great, and numerous, this shows how the experience is shown and delivered to the console.
Working with video and animation has been awesome. All of these works were created in After Effects for use as either outro animations or for social media posts.
The vertical video swipe up ads have been highly successful for earning money with high return on investments. Plus they’re just plain awesome!
All works and images property or licensed to ICON Health & Fitness.
For ProForm, we created a series of influencer end cards, these ranged from treadmills, ellipticals, exercise bikes, etc.
This end card was meant to go over the top of the video to give the viewer a clear call to action.
Ad series for Facebook.
Most of my work at iFIT revolves around web and UI work, I do a lot of product package design and other print media that range from catalogs, brochures, signage, POP, and box art.
This was created for the retailer JC Penney for their fitness section and was meant to be a window cling as you entered the store.
This piece was one of several to show with the product to better show off the specs and features of what the product represents.
We all need outlets, sometimes it is games, other times it is drawing “me time” these pieces were created or sketched to just let the creative juices flow.
I sketched all of these out on a Surface Pro using Autodesk’s Sketchbook Pro and then finished them up in Illustrator, which they were then turned into stickers! Yay stickers!
This was based off a photo I took years ago that I thought would look good as a digital painting. I created this using an iPad Pro and various Adobe mobile applications.
Initially a hand lettered “pumpkin” it turned into a full out jack-o-lantern, minus the eyes, but hey, that’s what the pumpkin is there to tell you what it is.
My son was obsessed with penguins, killer whales, and the Arctic, so I drew this for him for his birthday. He was pretty excited about it.
Done on an iPad Pro with the app Procreate
After I create a bunch of custom brushes for Photoshop, I wanted to test them out and ended up with this.
If I saw a shirtless man with a knife with explosion lines, I’d want to stay like, really, really, far away.
Created in Illustrator and Photoshop.